The Challenge:
With the acquisition of Sony Ericsson, the whole world was watching. We couldn't just redesign a website; we had to rebrand with a jolt of energy and establish Sony Mobile as an innovative leader in a competitive market. The goal was to tell a new story of an “energised” brand, all while providing a seamless transition for consumers.
The Solution:
Our creative solution was driven by the need for beauty and simplicity. We designed the website as a modular, flexible platform that could adapt to Sony’s rapidly evolving technology. We focused on a clean, device-focused presentation and a unified visual language, allowing the products’ beauty to speak for itself.
We also streamlined the user interface, placing all key messaging, pricing, and product details in one fluid space. This approach didn't just rebuild a website; it created a stable, beautiful, and scalable digital foundation for a brand on the rise.
Overall site visits per day increased by %46%
Overall mobile device visits per day increased by 44.9%
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