The Challenge:
My team and I were tasked with modernising the in-store experience for the new Mercedes-Benz C-Class, E-Class and GLC.The goal was to go beyond static brochures and passive content, instead creating an engaging, personalised experience that matched the premium quality of the brand. We needed to design an interactive tool that allowed customers to explore the car's features and customise their perfect vehicle on their own terms.
The Solution:
We designed and created a bespoke interactive touchscreen visualiser that transformed passive content into an engaging journey.The concept was centred on empowering the customer, transforming a fixed digital display into a dynamic tool for discovery.
I helped steer the design from the wireframe stage, ensuring the interface was touch-enabled and perfectly suited for the existing screens within retailers. We focused on creating a comfortable experience where customers could seamlessly explore the vehicles features and build their ideal car.
The Impact:
The project successfully delivered a new, interactive way to engage with the brand. This innovative tool allowed customers to seamlessly explore the car's features and customise their ideal vehicle, delivering a new kind of brand experience within the showroom.
I'm always open to new challenges, let's connect and talk about your next project.
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