The Challenge:
DEWALT was launching XR Flexvolt, a revolutionary cordless tool range that matched the power of corded products. The creative challenge was to overcome a deeply ingrained industry scepticism: the perception that cordless tools could not deliver the necessary power. We needed to engage and educate users globally, proving that the vision of a completely cordless job site was now a powerful, efficient reality.
The Solution:
I was apart of the team that helped execute this global vision through a highly visual and educational campaign. Our approach was centred on showcasing real-world capability through a series of dramatic online videos and a robust, supporting website.
The platform was built for scale, successfully launched in 13 different languages to deliver a cohesive, powerful message of freedom and performance to users across the world.
The Impact:
The project was a tremendous success, earning significant industry recognition. The campaign was nominated for several awards, winning Silver in the category of 'Best Use of Online Video' and Bronze in the 'Engineering and Manufacturing Sector' at The Digital Impact Awards.
I'm always open to new challenges, let's connect and talk about the next project.
Get in Touch!